The majority of protein powders for sale in the US contain lead and other toxins
The demand for fitness, health, and wellness products have skyrocketed over the last 10 years. In fact, for protein supplements in particular, that number has doubled. Go back to 2015 data and you’ll find the protein supplement industry in the US hovered just below the $7 billion mark. Today, that number is approximately $9.69 billion and projected to grow to a staggering $21.97 billion by 2033. Industry analysts estimate the compound annual growth rate (CAGR) of 8.56%.
This growth is driven by increasing health consciousness, much of which may be attributable to social media influencers–such as celebrity kickboxer Andrew Tate, four-time Mr. Olympia winner Jay Cutler and the like–who have made a lifestyle brand of themselves; showing off six-pack abs, and the kind of guns not covered by the second amendment. They hit the gym, and suck down a thick, protein smoothie at the end of it all as the sweat glistens off every rippling muscle. TikTok, Instagram, and YouTube have put this type of physique goal in the palm of everyone’s hands…including our youth, who are buying into the idea that you can drink your way to big muscles.
